Our Oceans Forever
John West is dedicated to ensuring the best future for our oceans. This is why we're proud to partner with one of the world's largest independent conservation organisations, WWF. Together we will ensure that by 2015, all John West seafood comes from either:
- Marine Stewardship Council (MSC) certified fisheries
- Aquaculture Stewardship Council (ASC) certified farms.
If these products are not available, we will use:
- Responsibly sourced seafood products as advised by WWF, or
- Seafood products sourced from a fishery or aquaculture operation undergoing an improvement project recognised by WWF.
As part of our ongoing dedication to sustainability, in February 2012 we developed our own sustainability Commitment – ‘Our Oceans Forever.’ This commitment is represented by three core beliefs. You can find out more about these below.
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Our partnership with WWF commits John West Australia to WWF’s Global Sustainable Seafood Charter and features key milestones along the way for us to meet throughout our journey to sustainability - including a commitment that all John West Australia products will be responsibly sourced by 2015.
John West has engaged WWF for scientific advice and guidance on the sustainability of our seafood products. John West will be working with our seafood suppliers and experts from WWF to ensure the future availability of Sustainable seafood. WWF will use a set of criteria for assessing the sustainability of seafood that considers biology, status, interactions and management.
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John West is committed to ensuring the fishing methods used to catch our tuna abide by international standards to minimise the impact to the marine environment and this includes Dolphin Friendly practices.
Standards for dolphin safe practices were developed by the Earth Island Institute in the early 1970’s.
The Earth Island Institute is an independent non-government organisation based in the USA that monitors fishing practices worldwide.
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The Marine Stewardship Council (MSC) is an international nonprofit organisation set up to help transform the seafood market to a sustainable basis.
The MSC uses its ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with its partners to build a market for sustainable seafood.
John West has a close affiliation with the MSC and is a strong supporter of the MSC’s mission to encourage and promote well managed and sustainable fishing practices globally. As a result, all John West Red and Pink Salmon products canned in Alaska carry the blue MSC ecolabel.