Our Oceans Forever
John West is dedicated to ensuring the best future for our oceans. This is why we're proud to partner with one of the world's largest independent conservation organisations, WWF. Together we will ensure that by 2015, all John West seafood comes from either:
- Marine Stewardship Council (MSC) certified fisheries
- Aquaculture Stewardship Council (ASC) certified farms.
If these products are not available, we will use:
- Responsibly sourced seafood products as advised by WWF, or
- Seafood products sourced from a fishery or aquaculture operation undergoing an improvement project recognised by WWF.
As part of our ongoing dedication to sustainability, in February 2012 we developed our own sustainability Commitment – ‘Our Oceans Forever.’ This commitment is represented by three core beliefs. You can find out more about these below.