At John West, we’re passionate about seafood and we’re passionate about our oceans which is why we’re committed to safeguarding their future. Our Oceans Forever is about working closely with our partners and suppliers to continually improve fishing practices, now and for generations to come.



Join us on our journey towards a more sustainable seafood future.

RESPONSIBLE SOURCING

At John West, we are taking an active role in safeguarding our ocean's resources and the wellbeing of coastal communities who depend on them for their livelihood.

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TRACE YOUR FISH

Discover the journey of your John West MSC certified Skipjack Tuna product.

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JOHN WEST CONSERVATION PROGRAM

John West has invested in a number of WWF marine conservation projects aimed at creating more responsible sourced seafood, sustainable fisheries and improve the social and economic well-being of fishing communities

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PARTNERS

John West has partnered with a number of industry bodies, government and non-government organisations and experts to achieve our sustainability goals.

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MARINE STEWARDSHIP COUNCIL

John West is a strong supporter of the Marine Stewardship Council (MSC) the world's leading certification programs for wild-caught, sustainable seafood.

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AQUACULTURE STEWARDSHIP COUNCIL

The Aquaculture Stewardship Council (ASC) is a leading global certification and labelling programs for responsibly farmed seafood.

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WORLD WILDLIFE FUND PARTNERSHIP

John West supports World Wildlife Fund's (WWF) efforts to protect marine life and expand sustainable fishing practices globally

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QUESTIONS & ANSWERS

Get answers to the most commonly asked sustainability questions

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