Our Oceans Forever

At John West, we’re passionate about seafood and we’re passionate about our oceans which is why we’re committed to safeguarding their future.  Our Oceans Forever is about working closely with our partners and suppliers to continually improve fishing practices, now and for generations to come.

Join us on our journey towards a more sustainable seafood future.

Our Commitment

We're committed to a sustainable seafood future

At John West, we recognise that as the largest branded supplier of seafood products in Australia, we need to take an active role in safeguarding our ocean’s resources and the wellbeing of coastal communities who depend on them for their livelihood. This is why we are working with our suppliers and industry partners to ensure that our ocean’s resources remain healthy and productive for generations to come.

From December 2015, John West has moved its entire range of purse seine caught skipjack tuna to become Marine Stewardship Council Certified (MSC) - the world's best standard in sustainability. Now, more than ever, you can be sure when you choose John West MSC certified tuna you are making a choice that will help ensure we have healthy oceans forever.

Learn About Our Commitment

Our Partners

Working together to achieve our sustainability goals.

Sustainability is a journey we embarked on many years ago but it’s an aspiration that we share with many other like-minded organisations. We can’t do it alone.

We partner with a number of industry bodies, government and non-government organisations and experts to achieve our sustainability goals.

Meet Our Partners

The John West Conservation Program

More sustainable fishing across the Pacific.

Over the past 3 years we've invested over $700,000 to establish The John West Conservation Program – a series of WWF marine conservation projects aimed at creating more responsibly sourced seafood, sustainable fisheries and improve the social and economic well-being of fishing communities. Over the next 2 years John West will continue this program. Your choice will help us reach $1 million for WWF by the end of 2017. By choosing John West you’re helping to support Pacific Island conservation projects, working to provide coastal communities access to a secure source of food and income, while protecting reefs and local resources for the future.

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Simplifying communication and empowering consumer choice

We believe our customers are entitled to have facts about food choices readily available, allowing them to make informed and responsible seafood choices.

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Trace Your Fish

Making sustainable seafood choices

Here at John West Australia, we’re committed to a sustainable seafood future. We believe it’s important for us to play an active part in helping to protect the world’s marine resources, by working closely with our suppliers and partners to ensure our supply chain shares our commitment to sustainable fishing.

In order to fulfill our commitment to have all John West Australia products responsibly sourced, the traceability of our products from catch to consumer is of utmost importance.

Trace Your Fish


Get answers to the most commonly asked sustainability questions

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