John West supports World Wildlife Fund's (WWF) efforts to protect marine life and expand sustainable fishing practices globally—a partnership to create lasting change through a collaboration of business, science, and conservation.
WWF is the world's largest conservation organization, working in over 100 countries as well as oceans around the globe. With the support of almost five million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, stop the degradation of the environment and combat climate change.
In 2012, to further improve the sustainability of our seafood supply chain, we were one of the first seafood brands in Australia to form a partnership with WWF. We are proud to continue this work with WWF into the future.
Our partnership with WWF commits John West Australia to WWF’s Global Sustainable Seafood Charter. This Charter jointly commits John West Australia and WWF to:
- contribute to a future in which sustainable fisheries thrive in healthy ecosystems, benefiting people, businesses and species that depend on them
- work together towards sustainable fisheries management and aquaculture production
- safeguard valuable marine ecosystems, ensuring the long term viability of seafood supply that we all depend on
Ultimately this partnership has resulted in John West Australia products being responsibly sourced and by the end of 2015, all John West Australia products will have full traceability procedures demonstrating they are sourced from:
- Marine Stewardship Council (MSC) certified fisheries; or
- Aquaculture Stewardship (ASC) certified farms; or
- Where MSC/ASC products which meet our product specifications are not available, John West Australia will only use:
- responsibly source seafood products as advised by WWF; or
- seafood products sourced from a fishery or aquaculture operation which is the subject of an improvement project recognised by WWF.
Through our partnership with WWF, we are also investing in developing WWF conservation projects under the John West Conservation Program to improve the social, environmental performance of tuna fisheries and surrounding communities in the Pacific and Indian Oceans.
Learn more about WWF and John West Australia here