Leaders in responsibly sourced seafood ™
96% of John West's range is independently certified as coming from sustainable sources, by Marine Sustainability Council (MSC) and Aquaculture Stewardship Council (ASC).
Our Sustainability Commitment
We pledge to play an active role in conserving our ocean resources and supporting the well-being and livelihood of the coastal communities we work with.
Trace Your Tuna
Sustainable Wild-Caught Tuna
Your Positive Impact.
By choosing John West, Australians are contributing over $50 million to the livelihoods of
Pacific Island Nations, since 2015.
100% Traceable
100% of our tuna is traceable back to the Pacific Ocean.
100% Certified Sustainable
100% of our tuna and salmon products are certified sustainable by the Marine Sustainability Council (MSC).
100% Wild-Caught
100% of our tuna and salmon species are sustainably wild-caught.
Pacifical Partnership
We work alongside Pacifical, an independent third party working to safeguard the ocean’s resources, ensuring traceability and protecting the wellbeing of coastal communities.
Accreditations
MSC - Marine Stewardship Council
The world's leading certification program for wild-caught, sustainable seafood. 100% of John West's tuna and 99% of John West's eligible products are MSC Certified as sustainably sourced.
ASC - Aquaculture Stewardship Council
The leading global certification and labelling program for responsibly farmed seafood. 99% of John West's eligible products are ASC Certified as sustainably sourced seafood.
Pacifical
100% of John West tuna are exclusively wild-caught in partnership with Pacifical, a Pacific-region leader in sustainably and socially responsibly caught tuna.
MRAG Asia Pacific
John West works closely with MRAG Asia Pacific to maintain the sound management and sustainable development of aquatic resources and ecosystems.
Sustainable Choice
John West is a Foundation Member of Sustainable Choice, an independent digital destination where we share our sustainability credentials with costumers.
GSSI
Simplot Australia was one of the first Australian funding partners of the Global Sustainable Seafood Initiative (GSSI), which aids confidence in the supply and promotion of certified seafood, as well as promote efforts to improve seafood sustainability.
Ethical sourcing code
John West’s core values and principles govern our approach to safe and healthy working conditions, environmentally friendly practices and lawful proceedings within our supply chain.
Read Code of Conduct
Modern slavery policy
At John West, we hold ourselves to the highest level of commercial standard. We are committed to our anti-modern slavery program and take active steps to moderate and enforce our policies.
Modern Slavery Policy
Recycling
Every canned John West seafood product is 100% recyclable. Whether enjoying at home or work, it's easy to recycle by giving the can a quick rinse and disposing of it in the recycling bin.
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What is the MSC?
The Marine Stewardship Council (MSC) is an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. It is committed to values of independence, transparency, impartiality, and stakeholder participation.
Only wild caught seafood from fisheries that meet a strict standard for sustainability can be sold with the blue MSC ecolabel. These fisheries catch fish at levels that allow their populations, and the ecosystems on which they depend, to remain healthy and productive. You can read more about the standards here.
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Why is MSC certification the best standard for sustainable seafood?
MSC is on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. You can find sustainable seafood by looking for the MSC blue fish tick label meaning the seafood has been caught in the wild by an MSC certified sustainable fishery. The MSC's certification process is rigorous and ensures that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future. More information at msc.org -
Who is Pacifical?
Pacifical is a global organisation that was chosen to promote sustainable tuna fishing by the eight Pacific Island nations that are signatories to the Parties to Nauru Agreement (PNA): Federate States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu. Find out more about PNA and Pacifical at pacifical.com -
What does responsibly sourced seafood really mean?
At John West, responsibly sourced seafood means we source our seafood from well-managed fisheries, ensure full traceability of our seafood products and employ responsible fishing strategies as recommended by WWF and other industry partners.